Posted: July 26, 2011 at 4:17 am
If you take the time to master email marketing you’ll go far with your online business but you must master a few smaller things first, such as the subject line. Follow these tips to learn to write click pulling subject lines in a snap. The worst thing you can do is contradict the material in the email with the subject line. Some shady marketers will do this to get people on their lists to open the email but the practice is very “black hat. But the fact is, this strategy backfires badly because when the reader finds out that the subject line was false, he/she won’t respond to the offer and most probably avoid opening any future mails from this marketer. Your goal should be to establish trust in order to create a long-term relationship with your list. You should not take the risk that misleading the great people on your list would prove to be. Your content should never provide less than what you promise your readers in the subject line. Honesty and transparency in marketing will take you far. On a subconscious level, this is a sly strategy for getting your prospected interested in what to expect. Human beings are taught to look for incomplete things. Mentally, they will be geared towards clicking on your subject link just to see what the email is about.
Try coming up with an excellent and thought provoking question that will absolutely compel your audience to open the email. Curiosity is a huge motivator and good questions often brings it out in most people. This is a smart way to increase your open rate. Be sure to use an open-ended question for this to work.
You don’t need major training in order to write attention grabbing and action pulling subject lines but these tips will certainly help.
Posted: July 15, 2011 at 3:04 am
Every Internet marketer knows the value of email communication and how much it contributes to your online marketing success. Email marketing is not hard, but you do need to know specific information about it. Please continue reading to find out about three rock solid email marketing tips that you can use, even today.
As an email marketer, you should be sure to set up a double opt-in procedure for new subscribers, and have an unsubscribe button visible on all your emails. When someone can subscribe by clicking on a single button (i.e. single opt-in), they may very quickly forget they did this, and then say your emails are spam. Similarly, if you don’t have a one click unsubscribe link in your emails, then it will become difficult for your subscribers to get off your list, which makes them feel trapped. Therefore, you can protect yourself from these accusations by following these two simple rules at all times. When you send out emails, they will of course have links to your offers or website. You want to make sure that your links aren’t hard to find in the middle of your message if you want to get click throughs. To make sure your links are easy to identify, make sure you color them blue and make them bold. This one simple tip can give you a higher click through rate, leading to more sales/leads.
Personalized emails will convert better! This is a simple but powerful tip, though many people don’t bother to do it. Your emails become indistinguishable from hundreds of others if you don’t personalize them with at least the person’s first name. In order to stand out in the crowd, you must focus on the personalization of all the emails you send out, because that will lead to a higher open rate and make your campaign successful.
All in all, from the above article it gets clear that in order to be successful with email marketing, you should be ready to apply such small tips on a regular basis. You will see the differences as time goes by, even if at first they don’t seem like major changes.